To increase exposure in Asia, Bugaboo teamed up with the mom-centric media powerhouse Little Steps Asia to create a giveaway focusing on Southeast Asia. The plan was to publish a Parent’s Guide to Asia featuring local business owners and mothers from Hong Kong, Singapore, Jakarta and Kuala Lumpur and showcased family friendly resorts, restaurants and shopping areas. We were commissioned to create the giveaway site with a heavy focus on keeping the integrity of both brands while making entry as easy as possible. The result was over 5,000 entries and an ongoing relationship with Little Steps.

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